Designing for the Super Bowl
Fans at Super Bowl LVl entered SoFi Stadium in Los Angeles through a larger than life experiential portal, inspired by a camera lens. The concept was to create iconic entry points that would function as a portal to the game day experience. Taking cues from LA’s Hollywood magic, the structures are shaped like a camera’s aperture — gathering in fans and focusing them on a carefully curated view of the stadium beyond. The “ribbons” are reminiscent of movie film strips and celebrate key moments in Super Bowl history. Sponsorship was woven into the design to provide revenue generating opportunities. Brilliant red against an equally brilliant blue sky, the portal exemplifies the extensive design features and installations created every year to complement major events for sports entities like the NFL, NBA, NHL, and collegiate sport teams across the nation. Experiential Design features like this create one of a kind experiences that