The Next Phase of Sustainability in Luxury Hotels
In recent blog posts, we have considered current trends in sustainability that impact the built environment, but perhaps no industry is feeling more pressured by consumers than the hospitality sector. As guests become more ecologically savvy, they want assurance that their stay will be as eco-friendly as possible, and their questions are compelling new approaches to the sustainability of luxury hospitality destinations.
Greenwashing Will Not Work
Greenwashing or “green sheen” occurs when an organization promotes green policies or initiatives without addressing that the organization may have a net negative impact on the environment through pollution, carbon emissions, etc. The hospitality industry is no stranger to the term largely because of the increased desirability of green destinations among consumers. “We’re absolutely seeing an increase in green-minded guests looking for opportunities to support businesses that are conscientious of the environment,” says Nichole Peterson, Associate Director of Partnerships and Guest Experience at Visit